This is not about a single marketing event. You can get all that discussion on the news. This is about what a company really is. And it’s not what many think…


Because everybody tends to lose all sanity when it comes to a situation like this, let’s discuss facts for a minute and define a company in real factual terms. The below excerpt is from Merriam-Webster:


 An association of persons for carryingon a commercial or industrial enterprise.


It’s essentially a piece of paper, filed with federal and local government bodies, generally with the premise of making a profit, and comprised of many individual people. It is that simple, but let’s also talk about what a company is NOT:


A company is not an individual person.

A company doesn’t care if you get mad at it because it doesn’t have feelings.

A company won’t change its direction in almost any situation because of a boycott.

Decisions that you or I disagree with weren’t made by that entire companies personnel and likely don’t display all of their true feelings. In this specific instance, it was a decision likely made by one marketing team and I’m guessing signed off on by the CEO because it was deemed to be controversial from inception.





Here is why it’s senseless to get mad at a company, this is simply out of your control. It’s a waste of effort mentally and physically, which isn’t worth the space in your head that it takes up. You can vote with your dollar moving forward, but burning or throwing away dollars you’ve spent in the past is senseless.


I am almost positive that people behave erratically because they don’t really understand what a company is.


At the present time Nike the company is part of the Dow Jones Industrial Average, often simply referred to as “The Dow”. The Dow is used as a major point of reference for the US stock markets health and overall economic trajectory of the country, you could say “it’s kind of a big deal”. If you are reading this blog you probably already knew that, but maybe you didn’t and that brought the situation to light for you.


What I’m attempting to say is you wouldn’t get mad a piece of paper and act irrationally toward it, because that clearly doesn’t make any sense right? Well….. You are effectively doing the same thing when you get mad at Nike. Or any other company that you disagree with morally for that matter.


I am conservative. I don’t like what Nike has done.


Before you go and categorize the author incorrectly, I’m not a fan of this in any way. I firmly believe in respecting the national anthem and our police force, both of which Kaepernick is against. But I’m not going to burn all my nike shoes/socks/shirts/etc…. That would be both financially silly and frankly childlike behavior.


What I will do is continue to support companies that I believe in the future with my purchases, a good example of this is veteran owned and operated Black Rifle Coffee. I believe in the same things that they do for the most part, and it makes my coffee taste that much better. They are also just a piece of paper and group of individuals, but it’s a much smaller group that clearly share the same value paradigm in life as I do.


So in closing, support whoever and whatever you want – a lot of good men died to give you and I that right. They truly sacrificed. Just don’t get emotional and physically mad at a piece of paper. Which is really what a public company boils down to, and nothing else.





1 Comment

  1. Sam Kay on September 8, 2018 at 3:32 pm

    I’m just going to leave this quote: “Peaceful non-violent protests including taking a knee at a football game to point out that black men, unarmed, black teenagers, unarmed and black children, unarmed, are being killed at a frightening level right now including by members of law enforcement without accountability and without justice,” is what he is is actually protesting.

    And as you said, Nike is a company…whose ultimate goal is to increase profits and in taking this step, they were able to boost online sales by 31% in the days that followed the release of this ad.

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